夜市與商圈管理研究中心

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宗旨

觀光旅遊業為政府提升國內生產毛額之一重要產業，而參觀觀光夜市是外國旅客的首要旅遊目的地，夜市確實是台灣特有的觀光資源。因此，探討夜市價值的創造與創新，乃成為觀光夜市持續發展的重要議題。本中心設立宗旨在以台灣夜市為討論對象，探討夜市價值創造的行為模式，並發掘微型企業群聚之相關理論基礎，同時，探究夜市創新活動的內容與型態，以及形象發展的塑造過程。從台灣夜市進而擴大到台灣著名商圈管理的研究。

目標

(1)觀光夜市與商圈價值創造－顧客價值與業者產值

(2)觀光夜市與商圈遊客消費模式

(3)觀光夜市與商圈行銷溝通模式

(4)士林夜市電子導引系統與電子市集的建置

(5)國際觀光夜市微型創業與創新對夜市形象發展之影響。

主持人

黃旭男教授

企業管理學系教授兼管理學院院長

專長：績效評估與管理、管理決策分析、企業研究方法、管理實務

E-mail: snhwang@mail.mcu.edu.tw
共同主持人

林進財教授

企業管理學系講座教授

專長：管理科學、作業研究

E-mail: ctlin@mail.mcu.edu.tw

翁振益教授

觀光事業學系教授兼觀光學院院長

專長：決策科學、調查研究、多變量分析、資料採礦、觀光管理

E-mail: jywong@mail.mcu.edu.tw

陳綉里教授

國際企業學系教授兼主任

專長：國際行銷、品牌管理、影響力行銷

E-mail: hlchen@mail.mcu.edu.tw

期刊論文

  1. Chuang, Yi-Fei, Hwang, Shiuh-Nan, Wong, Jehn-Yih, Chen, Chun-Der. (2014). The attractiveness of tourist night markets in Taiwan: A supply-side view. International Journal of Culture, Tourism and Hospitality Research, 8(3), 333-344.
  2. Tu, Chiayu, Hwang, Shiuh-Nan, and Wong, Jehn-Yih. (2014). How does cooperation affect innovation in micro-enterprises? Management Decision, 52(8), 1390-1409.(SSCI)
  3. Yu, R.Y., Chen, C.D., Lo, H.C. and Hu, D.C. (2014). Acceptance of Taiwanese international tourism night market websites. International Journal of Mathematics and Computers in Simulation, 8, 87-91.
  4. 張玉琳、黃旭男、黃美蓉(2014) 。觀光夜市的服務接觸、體驗價值與品牌體驗之關係探討。觀光休閒學報，第20卷第1期，81-107。(TSSCI)
  5. 謝佳宏、郭鎧毅、黃旭男 (2014)，意見氣候如何影響夜市觀光客之購買意圖-以產品種類與主觀規範為調節效果，觀光與休閒管理期刊，2，184-207。
  6. 江季芸、洪梓晏、謝佳宏 (2014)，以旅客推動和拉動旅遊動機探討休閒牧場口碑影響之研究-分析顧客價值的調節效果，行銷科學學報，10(1)，41-64。
  7. Chiayu Tu, Shiuh-Nan Hwang, Jen-Shyang Chen, Fang-Yu Chang (2012). The joint effects of personal and relationships characteristics on micro-entrepreneurial Success. Procedia Economics and Finance, 4, 365–372.
  8. Chiang,Chi-Yun, Chia-Hung Hsieh, & Shiuh-Nan Hwang. Effect of leisure motivation on visitors’ destination satisfaction toward tourist night markets: Comparison of tourists and local residents. Journal of Consumer Behavior. (under review)
  9. Yu-Jen Chou, Shiuh-Nan Hwang, Ya-Hui Hsu, and Hsiu-Li Chen. (2014). Narrative Video Display Advertisement Persuasion in Retailing Environment. Media Psychology. (SSCI) (under review).
  10. Chen, C.D., Yu, R.Y., Ho, C.H. and Lin, C.T. (2014). Cultivating User’s Relationship Quality and Subsequent Behavioral Intentions for Location-Based Service Platforms: The Customer Value Perspective. International Journal of Information Management. (SSCI) (under review).
  11. Chuang, Yi-Fei, Hwang, Shiuh-Nan, Wong, Jehn-Yih, Ho, Chia-Huei, Chang, Wen-Hui. (2014). Measuring service quality of tourist retail services. Managing Service Quality. (under review).
  12. Chen, Hsiu-Li, Shiuh-Nan Hwang and Shane Mathew. Tourism Product Positioning: Incorporating Lancaster Characteristics Model and Conjoint Analysis. Australasian Marketing Journal. (under review)
  13. Chen, Hsiu-Li, Shiuh-Nan Hwang, Ya-Hui Hsu and Yu-Chen Chou. Effects of Optimal Stimulational level and Consumer Exploratory Behavior on Night Market Attributes. Journal of Consumer Marketing. (under review)

研討會論文

  1. Chuang, Yi-Fei, Hwang, Shiuh-Nan, Tsaih, Yih-Ching, Li, Pei-Hsuan.(2014). Examining A Grand Model of The Tourist Consumption Process: A Night Market Tour. International Conference on Tourism (ICOT 2014). June 25-28, 2014. Dalian, China.
  2. Chiang,Chi-Yun, Chiang, Chia-Hung Hsieh, Jehn-Yih Wong, Yu-Hsuan Chiang, & Shiuh-Nan Hwang. (2014). The Destination Image of Mainland China Tourists toward Taiwan’s Shihlin Tourist Night Market - Examining the Antecedent Effect of Customer Value, The International Conference on Tourism (ICOT 2014) under the theme: Tradition Meets Modernity: Time for a Rethink of Policies, Planning and Development Initiative.
  3. Chen, C.D., Ho, C.H., Chuang, Y.F. and Hwang, S.N. (2014). Investigating Factors Affecting the Adoption of Cloud CRM System: A Transaction Cost Economics Perspective. Proceedings of 4th International Conferences on Tourism (ICOT 2014), June 25-28, 2014, Dalian, China.
  4. Chiayu Tu, Shiuh-Nan Hwang and Jen-Shyang Chen. (2014). Innovation and Success in Micro- Enterprises: The Role of Family and Environments. The 2014 International Conference on Education and Management Innovation.
  5. Chiayu Tu and Shiuh-Nan Hwang. (2014). The Impact of Family and Environments on Micro- Enterprises Success. The International Conference on Information Technology and Management Engineering.
  6. 謝佳宏、郭鎧毅 (2014)，意見氣候對夜市觀光客購買意圖之影響-以士林夜市大陸觀光客為例，2014年跨校聯合學術研討會「應用科學」暨「管理思維與實務」研討會，主辦單位：大同大學，台北。2014年5月18日。
  7. 蔡義清，王智永(2014)，士林夜市消費者選擇模式與消費產值之研究，2014年跨校聯合學術研討會「應用科學」暨「管理思維與實務」研討會，主辦單位：大同大學，台北。2014年5月18日。
  8. Chiang,Chi-Yun, Chiang, Chi Cheng, Chia-Hung Hsieh, Kuang-Peng Hung, & Shiuh-Nan Hwang (2013). How do leisure motivations affect the visitors’ destination satisfaction toward night markets? Are there any differences between domestic tourists and residents? 2nd World Research Summit for Tourism and Hospitality: Crossing the Bridge.
  9. Chuang, Yi-Fei, Hwang, Shiuh-Nan, Wong, Jehn-Yih, Ho, Chia-Huei, Chang, Wen-Hui.(2013) TNM-QUAL: A Service Quality Measure-item Scale for Assessing Tourist Night Market, in proceeding of 7th WSEAS International Conference on Economy and Management Transformation (ISBN 978-960-474-357-5). World Scientific and Engineering Academy and Society. November 17-19, 2013. Nanjing, China.
  10. Chen, C.D., Yu, R.Y., Ho, C.H. and Lin, C.T. (2013). Customer Value Influences on Relationship Quality and Subsequent Behavioral Intentions: An Empirical Study of Location-Based Service Platforms. Proceedings of 11th International Conference on E-ACTIVITIES (E-Learning, E-Communities, E-Commerce, E-Management, E-Marketing, E-Governance, Tele-Working) (E-ACTIVITIES '13), Nov.11-19, 2013, Nanjing, China.
  11. Yu, R.Y., Chen, C.D., Lo, H.C. and Hu, D.C. (2013), "Usage of International Tourism Night market Websites: The perspective of Technology Acceptance Model," Proceedings of 11th International Conference on E-ACTIVITIES (E-Learning, E-Communities, E-Commerce, E-Management, E-Marketing, E-Governance, Tele-Working) (E-ACTIVITIES '13), Nov.11-19, 2013, Nanjing, China.
  12. Shiuh-Nan Hwang, Chiayu Tu, Jen-Shyang Chen. (2013). Exploring Cooperation Behavior and Use of Information Sources in Micro-Enterprises. Paper accepted for presentation to the 2013 1st Journal Conference on Innovation, Management and Technology (JCIMT 2013 1st).
  13. 莊懿妃，陳媺涵，邱媁廷，賴虹諭，美食街攤商區位指派-關聯規則之應用，「管理思維與實務」暨「管理資訊計算」聯合學術研討會，主辦單位：銘傳大學企管系，台北，2013年5月17日。
  14. 莊懿妃，黃旭男，翁振益，黃怡瑄，夜市食物攤商物流作業模型—以士林夜市為例，銘傳大學2013國際學術研討會，主辦單位：銘傳大學，台北，2013年3月15日。
  15. 江季芸、程琪、黃旭男 (2013)，夜市環境屬性對趨避行為之影響-以夜市消費者類型為調節變數，2013經營管理與國際企業研討會。
  16. 凃嘉峪、黃旭男、陳振祥、吳怡宣，(2013)，育成中心進駐廠商社會網絡關係之質化分析-以西北科技為例，2013年「管理思維與實務」暨「管理資訊計算」聯合學術研討會，主辦單位：銘傳大學。
  17. Chuang, Yi-Fei, Wong, Jehn-Yih, Chang, Wen-Hui, Hsiung, Ming-Lee.(2012). The Features and Service Quality of Taiwan’s Night Market: an Exploratory Study. Proceedings on Business and Information, Vol.9, ISSN 1729-9322, 2012. International Conference on Business And Information 2012, International Business Academics Consortium and Academy of Taiwan Information Systems Research. July 03-05, 2012. Sapporo, Japan.
  18. Chou, Yu-Jen, Shiuh-Nan Hwang, Ya-Hui Hsu, and Hsiu-Li Chen. (2012). Impacts of Advertising Forms and Product Types on Persuasion, Proceedings of Business and Information, 9(1), July, Sapporo, Japan.
  19. Chen, C.D., Yu, R.Y., Ho, C.H. and Lin, C.T. (2012), “Designing Persuasive Tourism Website: The Perspective of Electronic Service Quality,” Proceedings of the 2012 International Conference on Business and Information (BAI2012), July 03-05, 2012, Renaissance Sapporo Hotel, Sapporo, Japan.
  20. Chiayu Tu, Shiuh-Nan Hwang, Jen-Shyang Chen, Fang-Yu Chang.(2012). The Joint Effects of Personal and Relationships Characteristics on Micro-Entrepreneurial Success. Paper accepted for presentation to the International Conference on Small and Medium Enterprise Development: Innovation and Sustainability in SME Development.
  21. Yu-Ling Chang and Mei-Rong Huang (2012). The Study of the Relationships among Tourist Destination Experiential Values, Brand Experiences and Brand Loyalty: The Case of Shihlin Tourist Night Market. Taiwan Conference on Business and Information (TBI 2012), May 26, National Taipei College of Business, Taipei, Taiwan, ROC.(2012TBI台灣商管與資訊研討會).
  22. Yu-Ling Chang and Chi-Wen Chien (2012). The Study of the Relationships among Tourist Destination Experiences, Leisure Activities Involvement and Place Attachment: The Case of Shihlin Tourist Night Market. Taiwan Conference on Business and Information (TBI 2012), May 26, National Taipei College of Business, Taipei, Taiwan, ROC. (2012TBI台灣商管與資訊研討會).
  23. 莊懿妃，和家慧，翁振益，蔡義清，余若芸，國際觀光夜市特性之探索，銘傳大學2012國際學術研討會，主辦單位：銘傳大學，台北，2012年3月16日。
  24. 凃嘉峪、黃旭男、陳振祥、張芳瑜，(2012)，以紮根理論探討創業關鍵因素－以鍾家原上海生煎包為例，2012年國際管理與創新學術研討會(Academic Conference on Management and Innovation) ，主辦單位：銘傳大學，台北。
  25. 凃嘉峪、黃旭男、陳振祥、李思瑩，(2012)，以劇場理論探討創業關鍵因素-以辛發亭冰店為例，2012年國際管理與創新學術研討會(Academic Conference on Management and Innovation)，主辦單位：銘傳大學，台北。

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